Digital Signage Experience 2023: Full Schedule

8:00am PST

Digital Signage Certified Experts (DSCE) Course

Digital signage represents the fastest growing segment of the commercial AV, IT, traditional signage, content creation, and marketing industries. It has far-reaching implications as a mainstream communication medium and opens expansive new markets and opportunities for network providers, systems integrators, and end users alike. Beneath the surface, however, it is a complex web of interconnected technologies and best practices acting together to create the images we see on screen. The DSCE is designed to help you meet the challenges this creates by providing a fundamental understanding of the digital signage industry. Understand the 7 Key Elements of Digital Signage and how they individually impact the industry and interact one another. This course takes a business-oriented approach that will allow you to master the formulas for successful planning a digital signage network including design, hardware and software selection, deployment, content creation and ROI/ROO for digital signage rollouts.

Course fee: $495 (late registration: $595)

Note: The DSCE exam will be offered online following the course. Review materials will also be available. After successfully passing the exam, you will receive a digital certificate of completion.

Speakers

Jonathan Brawn

Principal, Brawn Consulting

Saturday December 2, 2023 8:00am - 4:00pm PST
W313

Training

8:00am PST

Las Vegas Backstage Tour - Full Day: AREA15, Meow Wolf, Resorts World, Enchant Christmas, Cirque du Soleil Mad Apple [SOLD OUT]

Wear your comfy shoes and join us for a very exciting day that takes you behind the scenes of Las Vegas' new tech savvy venues. A backstage tour to experience and discuss the inner workings and technology at some of the coolest venues in town.

Schedule*
8:00am Meet at LVCC for shuttle bus departure - breakfast snacks served
8:30am Meow Wolf Las Vegas, Omega Mart
9:00am AREA15 and QA TechTalks in The Wall,
11:00am - 11:30am - boxed lunches on bus to New York New York
11:30am - 12:30pm: TechTalks at Mad Apple, Cirque du Soleil, New York New York
1:00pm Resorts World Theater, Zouk Nightclub, Ayu Dayclub, RW Lobby Sphere and LED Experience
3:30 – 5:30pm Enchant Christmas- beverage and dinner included
7:00pm Performance: Mad Apple, Cirque du Soleil, New York, New York
9:00pm estimated end time

Guided by LDI+DSE assistant production manager, projection designer, and CSU professor, Price Johnston.

*Scheduled subject to change.
Space is limited to 50 people.

This event requires a separate ticket purchase during registration. Cost: $995.

Saturday December 2, 2023 8:00am - 9:00pm PST

Field Tour

4:00pm PST

Fearless Collaboration: Why the Next Generation is Essential for Success

There is a culture problem brewing in the entertainment production community. The next generation of production professionals has a different relationship to work and wellness than the leadership. How do we balance work ethic and healthy work boundaries? At frame:work, a creative video community platform, we see this problem across the spectrum of entertainment production environments from film to live performance, broadcast to location-based entertainment. There is constant pressure to find and grow new talent, while we simultaneously deliver successful projects at the cutting edge of industry technology.

For our future success as a community, we must look back to the essence of our collaborative work culture. Entertainment production is a special brand of creative collaboration, one made of group problem solving, shared goals and charismatic leadership. Not everyone thrives in this type of work environment, but most will be inspired to see the camaraderie generated by collaborative endeavors. Individual success is meaningless if the group does not succeed.

Join Laura Frank, executive director of frame:work, as she discusses the value of collaborative problem solving and how to instill this form of production team bonding in today’s world of entertainment production. She’ll look at the value of what the next generation needs to learn, and how it applies to a variety of jobs in entertainment and beyond.

Speakers

Laura Frank

Creator Advocate, frame:work

Laura Frank spent her early career establishing herself as a top lighting programmer with projects spanning rock tours with David Bowie and Madonna, to Broadway shows like Spamalot and television events like the Concert for NY. As the media server market started to evolve, Laura made... Read More →

Saturday December 2, 2023 4:00pm - 4:30pm PST
W232

Keynote

7:30am PST

Rise and Shine - 5K

Join us for a meaningful stride towards positive mental health and substance use support at our annual 5K Rise and Shine Walk/Run. Lace-up your running shoes and be part of a community dedicated to making a difference. Every step counts as we come together to support a worthy cause, Behind the Scenes. Run with purpose, run with heart – let's go the extra mile for BTS!

See route

Sunday December 3, 2023 7:30am - 8:30am PST
SAHARA Las Vegas 2535 S Las Vegas Blvd, Las Vegas, NV 89109

Networking/Special Event

7:30am PST

Welcome Breakfast for Full Conference Attendees

Sunday December 3, 2023 7:30am - 8:30am PST
3rd Floor Foyer

Networking/Special Event

8:00am PST

Digital Content and Media Expert (DCME) Course

No matter what segment of the digital signage industry that a person participates in, one fact that we can all agree upon is that content is critical. It is the method to deliver on the messages set forth in the objectives that should be the central focus points of each display that is deployed.

The Digital Content and Media Expert (DCME) program defines content and explains how content can be an effective communication tool.

It explores the history of communication and content and takes a closer look at what content can and cannot do.

The DCME looks at the impact and relevance of content, emphasizing the need to begin by clearly articulating the objectives. Then, it shows how to combine objectives and content to engage the viewer. It points out the necessity to create a strategy before moving forward and explores both applications and venues.

The course discusses the physical properties of content and introduces rules for good content design. It then reviews examples of the costs of content production, and various options for outsourcing.

Wrapping up, the DCME discusses the business side of content, and how analytics play into it as it relates to return on investment.

Course fee: $495 (late registration: $595)

Note: The DCME exam will be offered online following the course. Review materials will also be available. After successfully passing the exam, you will receive a digital certificate of completion.

Speakers

Jonathan Brawn

Principal, Brawn Consulting

Sunday December 3, 2023 8:00am - 5:00pm PST
W313

Training

8:30am PST

A Beautiful (and Meaningful) Future of Data Visualizations

Industry veterans Darren David (Stimulant), Gabe Kean (Belle & Wissell), and Sean McChesney (Electrosonic) will reveal new approaches to marrying data, design, and a/v engineering to realize compelling visitor experiences. By unpacking effective data-driven examples from their own portfolios, the trio will demonstrate generative media sculptures, responsive and immersive installations, and interpretive exhibit visualizations.

The presentation team will then dive deep into a recent collaboration between the three firms for The Smithsonian’s National Museum of African American History and Culture. DSE attendees will get a behind-the-scenes look at the team’s software-meets-hardware strategy, their step-by-step processes, and the resulting visitor experience. Many other real-world examples will be provided.

DSE attendees will see the potential to harness raw data that elicit both beauty and enhanced meaning for their own digital communications efforts. Attendees will also learn methods for determining if data visualizations are right for their projects, and for successfully preparing for such an endeavor.

Speakers

Darren David

Founder and CEO, Stimulant

For nearly 30 years, Darren David has traversed the blurry edges at the intersection of technology and design, exploring nearly every conceivable project role from individual contributor to company leader. His rich and storied career has wound from paper to pixels to people, across... Read More →

Gabe Kean

Founder and Design Director, Belle & Wissell, Co.

Gabe has been designing and leading teams to create digital media experiences for twenty-ﬁve years; his career is deﬁned by his passion for cross-disciplinary collaboration. In 1996, Gabe founded Born Magazine as part of Born Presents—a 501(c)3 non-proﬁt organization that... Read More →

Sean McChesney

Vice President of Sales, Electrosonic

Sunday December 3, 2023 8:30am - 9:15am PST
W326

Content

Subject Integration

8:30am PST

Global Digital Out-of-Home Media Forecast: Preparing for Key Challenges Ahead

PQ Media CEO Patrick Quinn will deliver a brief 10-15 min “State of the DOOH Media Industry” based on first-look data, analysis & forecasts from PQM's 13th edition of its renowned "Global DOOH Media Forecast Series," covering all DOOH ad spend & consumer time spent with DOOH media by country, indoor venue, outdoor location & key demographic categories w/ deep-dive insights re: key growth opportunities & challenges going forward.

After the brief presentation, the session will transition to a panel discussion of industry leaders who will debate the major challenges & potential solutions for the DOOH industry in the post-pandemic era. Session will conclude with audience participation via Q&A.

Moderators

Patrick Quinn

President & CEO, PQ Media

Patrick Quinn founded PQ Media LLC in 2002 and launched the private company into its first full year of operation on Jan. 1, 2003, following a distinguished career as an award-winning journalist, editor, market research analyst and management consultant. Patrick has since guided PQ... Read More →

Speakers

James Johnsen

Managing Director, Johnsen, Fretty & Co.

Sheldon Silverman

Partner, OOH Capital, CEO, SmartBomb Media Group

Melissa Spiegelman

Founder & CEO, 23 Below Media Group

Sunday December 3, 2023 8:30am - 9:15am PST
W325

DOOH

8:30am PST

Test and Learn: Improving Corporate Digital Signage

Internal communicators often struggle with demonstrating the value or results of employee-facing digital signage content. The tools and methods that measure customer-facing content may not be available for internal measurement. So how do you know that shiny new screen you installed is achieving its goal of reaching the right employee at the right time?

In this session, you will learn the ways in which Fidelity’s Enterprise Communications Channels team measured the impact of their internal digital signage channel, and how they used that data to improve channel effectiveness.

Speakers

David Curtis

Director, Enterprise Communications Channels, Fidelity Investments

David is Fidelity’s product manager for several enterprise communications channels, including the corporate intranet home page, digital signage, screensavers, and lock screen content. He is also on the planning team for Fidelity’s associate mobile app experience. He collaborates... Read More →

Sunday December 3, 2023 8:30am - 9:15am PST
W327

Strategy

Subject Measurement, Workplace

9:30am PST

Drive a Smarter Digital Signage Content Strategy with Artificial Intelligence, Machine Learning and Automation

Successful audience engagement requires an unending supply of new and interesting content. Traditionally this necessitated significant investment of time and money with dedicated personnel to assemble and manage this ever-changing content schedule. But the power of AI and automation can dramatically streamline your content strategy. Take advantage of the latest software and automation tools to deliver the best of both worlds, helping you serve up fresh content, while simultaneously minimizing development resources.

Moderators

George Clopp

Chief Technology Officer, Korbyt

Speakers

Bill Fons

President, PTG

Filipe Ho

Global Strategic Partnerships Lead, Google

Filipe has a long history of helping organizations achieve their goals, driven by his passion for technology. In 2022 Filipe took on the challenge to become Google's global partnership development manager for the digital signage, self-service kiosk, and payment ecosystem. His commitment... Read More →

Bryan Meszaros

CEO, OpenEye Global

Sunday December 3, 2023 9:30am - 10:15am PST
W326

Content

Subject AI

9:30am PST

DOOH for Performance Marketing

DOOH has long been regarded as a medium for upper funnel branding, which limits its performance potential for marketers and caps revenue potential for the DOOH industry.

This session aims to reframe an outdated marketing perception, by explaining how DOOH simultaneously delivers on branding and lower funnel performance marketing objectives. It will do so through case studies and research results proving effectiveness.

Speakers

Craig Benner

Founder and Chief Executive Officer, Accretive Media

Craig Benner is the Founder and Chief Executive Officer of Accretive Media, an out-of-home data and technology company focused on proving out the value of advertising in the physical world. Throughout his career, Craig has worked relentlessly to help brands achieve their objectives... Read More →

Kevin Bartanian

Founder and CEO, KEVANI

Kevin Bartanian is the Founder and CEO of KEVANI, an out-of-home (OOH) media sales organization specializing in urban-scale, iconic media assets. Kevin has played a pivotal role in jump-starting the digital outdoor advertising industry in Los Angeles, and his work can be seen in some... Read More →

Stephanie Gutnik

Global Chief Strategy Officer, Billups

Stephanie Gutnik is the Global Chief Strategy Officer at Billups and a doctoral candidate studying marketing. She previously held roles as Global Head of DOOH at Yahoo, Vice President, Digital Strategy and Programmatic Sales at OUTFRONT Media and Vice President, Business Development... Read More →

Sunday December 3, 2023 9:30am - 10:15am PST
W325

DOOH

Subject Marketing

9:30am PST

The Value and Challenges of a Centralized Approach to Digital Signage on University Campuses

Digital signage is critical to university campus messaging. Its use ranges from campus communications for events and activities, emergency notifications, room scheduling, dining facility menus, university advertising, and general reminders, which was especially true during COVID.

However, a big challenge is how to manage critical messaging and maintain a solid brand that carries consistently across all of campus points of interaction.

A centralized strategy is an important first step to having a coherent and consistent digital signage experience. That starts with technology implementation and infrastructure, but carries on through a solid content distribution strategy.

In this presentation, we will discuss:

1. Technology strategy
2. How to get different organizations, who may own each piece of the digital signage value chain, to work together
3. Communication and content distribution strategy
4. How to get departments, which often times act autonomously, to follow a standard procedure
5. How to create content standards that are effective and easy to follow
6. How to deliver content that originates on other platforms to digital signage platforms through the utilization of APIs

Speakers

Michael Juarez

Senior Developer, University of San Francisco

Michael Juarez has 10 years experience working in higher ed in web and application development and digital signage. Prior to his current role at the University of San Francisco as a Senior Developer, he held a number of business and tech roles in Silicon Valley startups, and was an... Read More →

Sunday December 3, 2023 9:30am - 10:15am PST
W327

Strategy

Subject Higher Ed

9:30am PST

[CANCELED] Cross-Platform Device Management for Digital Signage

Device management is a crucial aspect of any large scale networks. It provinces you with a clear understand of what is occurring at any given time allowing you to act accordingly, saving time and money.

Device management varies drastically across industries and applications. Some allow for greater visibility, whereas others give you more functionality with remote access. The issue with cross-platform device management is the ability to communicate with devices operating on a variety of systems simultaneously and extracting the same device telemetry, creating a uniform dashboard.

This is not a large issue when considering a single OS deployment, however, this creates a limitation on the ability to utilize the best hardware for the particular application impacting business growth.

There are a number of solutions available on the market. The first is to utilize a single OS MDM with the previously mentioned limitation. The second is to utilize 3rd party components to manage a variety of hardware, however, this doesn’t provide the exact information for all devices. This also creates the issue of a complex monitoring system not allowing to view all specific OSs across multiple networks or even a single network. On the other hand, it creates a limit to view all devices in a single location if they are from different OEMs.

This is where a specific MDM for digital signage is a holy grail solution, as it caters to all the needs a digital signage network would require, allowing for precision and business growth.

Speakers

Stan Richter

CEO, signageOS

Sunday December 3, 2023 9:30am - 10:15am PST
W311

Technology

10:15am PST

Networking Break for Full Conference Attendees

Sunday December 3, 2023 10:15am - 10:45am PST
3rd Floor Foyer

Networking/Special Event

10:45am PST

The Future of Programmatic Digital Out of Home

Learn how Prebid and its members are leading the charge to bring open-source technology to enable a programmatic future in the DOOH ecosystem.

Speakers

Michael Neel

Director, Publisher Solutions, Ad Server & Header Bidder, Hivestack

Mike Neel is the Director, Publisher Solutions at Hivestack with 10+ years experience in adtech across AI and DOOH.

Mike Racic

President, Prebid

Mike Racic is the President and Board Member of Prebid.org, the leading open-source programmatic software solution for publishers and ad-tech companies, focused on fostering collaboration, trust and transparency across the industry. With 20+ years in media, Mike brings a unique skill... Read More →

Sunday December 3, 2023 10:45am - 11:30am PST
W325

DOOH

10:45am PST

Mastering Immersive Retail: Bridging Physical, Digital, and Human Experiences - Insights from Industry Veterans

An “immersive retail experience” has been the buzzword for years, but really what does that mean for physical retail in a digital-first world? Join two retail trailblazers, each representing a distinct facet – one as a seasoned retailer and the other as an innovative solution provider. Together they have redefined immersive experiences, harnessing the power of the human-physical-digital connection to drive engagement and revenue.

Meet Angela Gearhart, the former VP Connected Retail Experience, who over the last 20 years transformed the Sleep Number shopping experience. Gain exclusive insights into the retailer’s vantage point as she navigated the intricacies of developing and scaling experiential technology. Uncover strategies for suppliers seeking to forge lasting partnerships and secure business opportunities. Angela is currently an Executive Consultant at AAG, where she draws upon her decades of retail experience to lead digital-first strategies for retailers and guide go-to-market and brand strategies for B2B consumer-centric tech firms.

Join Paul Chapius, the founder and CEO of OnQ and hear his perspective and forward-thinking approach to retail which has helped countless companies improve the way their complex products are presented and sold at stores worldwide. OnQ is a leading retail display manufacturer that designs and builds retail merchandising solutions for the world’s leading brands and retailers.

Speakers

Angela Gearhart

Executive Consultant, AAG Consulting

Angela is a growth accelerator, retail thought leader and brand strategist. Her work as both a practitioner and an influencer, has been recognized as a CSA Top Woman in Retail, a Remodista Women2Watch in Business Disruption, Retail Innovator by Retail Touchpoints and Design Influencer... Read More →

Paul Chapuis

Founder and CEO, OnQ

Paul founded OnQ in 2004 and has been a driving force in improving the way complex new technologies are launched and presented in stores ever since. In 2014, he also co-founded sister company Converge Retail to address the gap between in-store and online retail with software and hardware.Prior... Read More →

Sunday December 3, 2023 10:45am - 11:30am PST
W316

Retail

10:45am PST

Balancing Physical Design and AV Integration to Create Memorable Experiences

Designers consistently face the challenge of creating experiences that help their clients bring their brand's story to life—what was once a static art form has now evolved to incorporate visual and interactive media to augment physical design. AV and design play a critical role in bringing these experiences to life, but these projects face unique challenges in balancing both to achieve the vision clients expect.

Moderators

Bryan Meszaros

CEO, OpenEye Global

Speakers

Cheryl Catterall

Independent Creative Strategist and Creative Producer

Seasoned creative professional with over 25 years of experience, digital creativity has held a special place within her creative practice, allowing an exploration of the impact of mixed media storytelling on the experiential identity of spaces since the late 90s.This cornerstone has... Read More →

Justin Molloy

Managing Principal, jmxd

Rob Schulkins

Head of Digital Services, HH Global

Sunday December 3, 2023 10:45am - 11:30am PST
W326

Strategy

Subject Integration

10:45am PST

Digital Experiences That Deliver a First-Class Passenger Journey

In 2017, Minneapolis-St. Paul Airport (MSP) embarked on a massive airport modernization plan to improve the passenger journey. Six years later, have they achieved their vision? What did the journey entail, who were the partners and how did they work together to digitally transform the passenger experience?

Digital signage is not new in airports, but historically screens have focused on specific applications such as flight information, gate information and baggage information. In this session, we take a holistic view of what’s possible to modernize the passenger experience and optimize airport operations. We reveal specific issues and how they were solved using innovative thinking and digital solutions.

Hear firsthand from the visionaries who led the charge to converge all technology systems, optimize data architecture and create control systems that enable MSP to deliver contextual communication across the expanded digital signage footprint.

Learn how MSP, Radiant Technology Group and Omnivex Corporation add value to the travel experience using a digital canvas of 900 screens to create rich experiences, deliver seamless continuity and drive content to all screens from one system.

Find out what innovations are currently be tested in a lab environment and how they can impact the future of travel at MSP.

Speakers

Neil Bron Chatwood

Airport Solution Specialist, Omnivex

Neil Bron Chatwood is a digital signage expert who has helped more than 50 airports over the last decade with their digital signage goals. He enables clients to move beyond FIDS, GIDS, etc. and into airport-wide strategies that positively affect the behavior of passengers, ground... Read More →

Doug Freutel

Vice President of Innovation and Visionary, Radiant Technology Group

Doug Freutel is a disruptive visionary and innovator. With over 28 years of industry expertise, he emboldens clients to create cutting-edge digital experiences designed to deliver impact. He revels in consulting with business leaders to pinpoint strategic opportunities where digital... Read More →

Kyle Scapple

IT Manager of Airport Systems, Minneapolis Saint Paul Metropolitan Airports Commission

Sunday December 3, 2023 10:45am - 11:30am PST
W327

Technology

Subject Travel

10:45am PST

New Frontiers: The Convergence of AI, Sensors, and Digital Signage

This presentation covers the synergy between AI, sensors, and digital signage to enhance the customer experience. We’ll discuss AI's role in analyzing sensor data and extracting insights like foot traffic and demographics to make informed marketing decisions. The combination of digital signage and sensor data can create a personalized customer experience, with examples of successful implementations shown. Next, we’ll look to the future of this technology, including AI-powered chatbots and content creation, highlighting benefits such as heightened customer engagement, better marketing choices, and overall improved customer satisfaction.

AI can play a pivotal role in content creation in the digital signage industry, and we’ll share three common creation categories for creative professionals and explore the AI-enabled applications that can enhance your work. Topics addressed include copywriting (including headlines, trivia, CTAs, and summarization), visual assets (such as image and video generation and manipulation), and design (including layout, animation, and code). Finally, we’ll address the practical usability of AI in content creation, discussing factors like cost and fair use, while offering brief insights into current legal issues.

Speakers

Vincent Casey

Software Engineer, Revel Digital

With dual Bachelor's degrees in Computer Science and Mathematics Vince is part of a two man team (Chris Koski) doing R&D and Implementation of AI capabilities to not only Revel Digital as a digital signage component – but also with Warehouse-13 in the incorporation of such technologies... Read More →

Peter Erickson

Vice President, Creative, Screenfeed

Sunday December 3, 2023 10:45am - 11:30am PST
W311

Technology

Subject AI

11:00am PST

LDI Exhibit Hall Open

The LDI exhibit hall is open to all DSE attendees. Learn more about LDI

Sunday December 3, 2023 11:00am - 6:00pm PST
West Hall 2-3, Las Vegas Convention Center

LDI

11:45am PST

The Evolution of Live Video Performance in Events & Retail

In this session, Melissa Ulto will cover live video performance throughout her career of using live performance and digital signage. The presentation will include:

Work in the nightclub industry as a VJ, doing live performances with acts like Blondie, Busta Rhymes, Andrew WK, the Psychedelic Furs, and many top DJs, sending content live through a video system to an array of digital signage and projection mapping devices
Work in retail digital signage with live activations, moving toward generative and interactive work, with brands like Diesel, Rag + Bone, and Versace, as well as content for Yankees Stadium concessions
Work in events, starting with dance festivals on Broadway, to a multi-level immersive experiential show with the Blue Man Group producers
Work at Lincoln Center, at David Geffen Hall, with examples of how the wall is used for live simulcasts from the Wu Tsai theater to the 50-foot screen in the lobby as well as the workflow

Each section will be a mini case study of how digital signage was the primary broadcast destination for content, in the context of the project.

Speakers

Melissa Ulto

Digital Content Signage Manager, Lincoln Center

Melissa Ulto has worked with luxury brand clients like Versace, Diesel, Rag+Bone, TUMI, and others, designing their digital signage and creating new content. As a consultant, she works with Fortune 500 companies and key industry players in the digital signage field, including BrightSign... Read More →

Sunday December 3, 2023 11:45am - 12:30pm PST
W327

Content

Subject Live Events

11:45am PST

What is the Intent of Your Content? Balancing art and information to deliver powerful visual experiences

Modern digital display installations are all about experiences and WOW-factor content. Whether it's a corporate office, a retail location or a public facing display, creating memorable moments on digital displays can help businesses and organizations stand out and leave a lasting impression on viewers. Content is finally king, rather than an afterthought and creating well-thought-out content strategies is paramount to the overall success of your project.

This shift in focus has led to a debate about the intent of digital display content: should it prioritize art and experiences or should it remain focused on delivering data-driven information? The truth is, there is no one-size-fits-all answer. The key is to strike a balance between the two.

Speakers

Jake Berg

Business Development Manager, Render Impact by SPI

Jake Berg, Director of Business Development at Render Impact, brings a wealth of experience in the world of high impact content for video walls and unique digital displays. He oversees projects ranging from anamorphic illusions to forced perspectives and CGI nature scenes to 3D animated... Read More →

Justin Lachovsky

Director, Sales & Marketing, Telecine Multimedia

From corporate communications to large scale video walls, Justin understands the importance, and placement, of targeted messaging across different mediums.With a background in the services industry, Justin achieves the best results, working with the most suitable team for any given... Read More →

Todd Rickenbach

General Manager, Render Impact by SPI

Sunday December 3, 2023 11:45am - 12:30pm PST
W311

Content

11:45am PST

How Do You Set up a Digital Signage Network to Drive Advertising Revenue?

This panel discussion will unpack everything you need to know to monetize: from key trends driving ad tech use cases, to quantifying audience impressions and key behaviors – informing everything from content creation to the choices in digital display and requirements for across environments. The discussion will explore the role of software for this purpose, and how the programmatic interface as well as audience attribution is critical to automating advertising content as well as capitalizing on your network as a media channel. Our experienced panel represents specific functions across the ad-tech ecosystem, guaranteeing an insightful and well-informed conversation that covers the why, what, and how – ensuring a holistic view of network monetization, from end to end.

Moderators

Paul Jankauskas

Executive Vice President, Media & Ad Tech, Creative Realities, Inc.

Speakers

Dave Etherington

Chief Commercial Officer, Place Exchange

Marc Kidd

CEO, Captivate Network

Cherian Thomas

Sr. Director - Head of Marketing, T-Mobile

Del White

Senior Vice President of Global Sales, Quantela

With over 20 years of distinguished global sales leadership in both the public and private sectors, Del's career is characterized by his remarkable entrepreneurial acumen and dedication to technological innovation. His deep understanding of technology's pivotal role in shaping society's... Read More →

Sunday December 3, 2023 11:45am - 12:30pm PST
W325

DOOH

11:45am PST

Revolutionizing Brand Activations: A Futurist's Perspective on AI-Driven Interactive Digital Signage

In the digital era, AI and real-time data are transforming content consumption. Sujoy Cherian’s vision, as a digital signage futurist, is an immersive world where content isn't just personalized, but also interactive, creating unique experiences that outdo traditional signage. Leveraging AI and data algorithms, signage can adapt to users' preferences and emotions in real-time, refining its content after every interaction. AI's data analysis capabilities optimizes content timing and relevance, revolutionizing how exhibitors engage their a udience. The goal is to create custom experiences, building intimate connections between consumers, events, and brands. The future promises signage that does more than just display; it interacts, learns, adapts, and responds, potentially transforming content consumption in public spaces.

Speakers

Sujoy Cherian

CEO, Option1live

Sujoy Cherian stands at the forefront of technological ingenuity as an extraordinary creative technologist, futurist, and serial entrepreneur. His relentless drive and dedication have fueled more than 15 years of innovation, leadership, and success as the CEO of Option 1 Group, a... Read More →

Sunday December 3, 2023 11:45am - 12:30pm PST
W316

Technology

Subject AI, Data

12:30pm PST

Lunch Keynote - Shifting Realities of Place: Digital Enhancement Pushing the Boundaries

Moment Factory’s credo - We Do It In Public - sets the tone for this provocative keynote that questions the role of digital technologies and media in the public realm and beyond. Jamie Reilly and her team (re)imagine the city to be a place for people to participate in collective and memorable experiences. The building blocks of this approach unearth narratives that engage local culture, connect to physical features and movement patterns, and adapt multimedia technologies to the shifting realities of place.

Often positioned as an easy return on investment by building owners, this keynote proposes a shift in narrative that places digital canvases as multi-faceted value drivers that are part of a larger ecosystem. In doing this, you can increase the experiential value of the public realm, weaving content, creativity, technology and entertainment to foster people’s engagement, bringing unexpected moments of delight to the public, while driving unanticipated benefits for property owners and screen operators.

NOTE: This lunch/keynote is available exclusively to DSE Full Conference and LDI VIP Pass holders.

Speakers

Jamie Reilly

General Manager Events & USA, Moment Factory

Based in New York City, Jamie Reilly is the General Manager for Moment Factory Events division and supports the strategic development for the company in the USA market. In her role, Jamie provides strategic vision and expertise in the development of multimedia projects, overseeing... Read More →

Sunday December 3, 2023 12:30pm - 2:00pm PST
W232

Keynote

2:15pm PST

The In-Store Paid Media Challenge: An outside-in view from the retailer/advertiser perspective and what to do about it

Current digital signage solutions for retailers are very fragmented. Retailers want to be able to monetize their first party data and are making enterprise level investments to make their data more attractive to advertisers, with a focus on monetization. However, when it gets to monetization of in-store screens, that is where things get complicated. In this session, we will provide an outside-in view of the challenges facing retailers who are embarking on their data monetization journey when it comes to in-store signage, and the considerations for the brands that fuel these solutions with paid advertising.

Speakers

Raymond Velez

Global Chief Technology Officer, Publicis Sapient

Jackie Walker

Retail Experience Strategy Lead, Publicis Sapient

Sunday December 3, 2023 2:15pm - 3:00pm PST
W316

Retail

Subject Data

2:15pm PST

Creating Sensory Filled Brand Experiences

This session explores the importance of immersing visitors in sensory filled brand experiences that elevate architectural environments across industry verticals. From flagship retail to workplaces, experiential pop-ups, and across mixed realities, the way we deliver engagement has dramatically changed. Regardless of where end users are in their brand journey, opportunities to maximize storytelling and stimulate the senses must be considered. Get a behind the scenes look into the strategy and creative that is shaping the next experience design now.

Speakers

Marcos Terenzio

Senior Director, Digital Experience | Creative & Strategy Lead, IA Interior Architects

Sunday December 3, 2023 2:15pm - 3:00pm PST
W326

Strategy

2:15pm PST

Leveraging Generative AI for Enhanced User Experience in Digital Signage: A case study with The Museum of Flight

In this session, we will explore the opportunities and considerations of using generative AI in digital signage, particularly when coupled with interactive experiences such as touch screen kiosks. The session will be presented by two speakers; one with expertise in AI technology and the other from the Museum of Flight in Seattle, who will provide a case study of their experiences in utilizing AI for enhancing user experience.

The session will cover the benefits and limitations of using generative AI in digital signage, and how it can be used to create personalized experiences for different audiences. We will also discuss the challenges of adopting AI in a museum environment, particularly around issues of authenticity and preserving historical accuracy.

The Museum of Flight's case study will provide insight into how they have collaborated with digital signage and AI experts to create interactive experiences for museum visitors. This includes using DALL-E to let children generate their fantasy aircraft designs and utilizing AI to adapt the language of interpretative kiosks to different audiences.

The session will conclude with a discussion on the policies and education needed for museums to adopt AI responsibly, taking into account the ethical and cultural considerations. This session is ideal for anyone interested in using AI in digital signage and enhancing the user experience, as well as those who want to learn more about the challenges and opportunities of adopting AI in a museum environment.

Speakers

Peder Nelson

Exhibit Developer/Digital Engagement Manager, The Museum of Flight

Paolo Tosolini

Founder, Tosolini Productions

Sunday December 3, 2023 2:15pm - 3:00pm PST
W327

Technology

Subject AI

2:15pm PST

Staying at the Top of the Curve: Where things are heading in the crossover between digital signage and large-scale immersive experiences

Technology is changing at the speed of light and so are the ways people tell stories to engage with it. In a forever-changing industry, DSE attendees will have an opportunity to see what the current state of the digital signage industry is and trends that are pushing it into new dimensions. Cross-industry developments in products and services are pushing the creative limits and extends beyond the traditional means of digital signage. Attendees will also take a peek into the mirror ball of technology trends of the future as professional-grade media servers and digital media converge into the powerful products that are delivering media and information to the masses in some of the largest projects and LED billboards around the world.

Take aways:

Overview of market trends and where the market is heading
How to keep yourself and company relevant in the quickly changing digital signage markets
What ways professional media servers and digital signage players are converging and changing the digital signage spaces

Speakers

Geoffrey Platt

Technology Product Director, Falcon's Creative

Geoffrey is a well-known creative technologist and product visionary who has played several key roles within award-winning, bleeding-edge technology and creative companies. He has worked on high profile shows and projects around the world in a multitude of industries including concerts... Read More →

Sunday December 3, 2023 2:15pm - 3:00pm PST
W311

Technology

3:00pm PST

Networking Power Hour (Open to All)

Open to all DSE and LDI attendees, this is a great opportunity to use the event mobile app and set up meetings or partake in informal networking. Refreshments will be served.

Sunday December 3, 2023 3:00pm - 4:00pm PST
Atrium - ConNEXTions Cafe

Networking/Special Event

4:00pm PST

What in the 3D Faux DOOH Anamorphic Heck is Going On?

The real world has seen a rapid expansion of huge DOOH displays hosting an amazing mix of mind-bending content. Some of that content is so amazing it turns out it isn't even real.

So, what's going on? Is somebody making 3D LED displays? Is special technology required for anamorphic animations? Was there really a 50-foot tall Barbie doll walking around Dubai?!

Join Bravo Media's David Title for a frank and fun look at the latest real and virtual content in the world of OOH. Discover how anamorphic animation works and learn about what might be coming next to a giant display or social media stream near you.

Speakers

David Title

Chief Engagement Officer, Partner, Bravo Media

David Title is a partner and Chief Engagement Officer at Bravo Media, an experiential studio based in New York City. David and his team of designers, animators, and creative technicians develop and produce real world, real time experiences for brands, agencies, organizations and the... Read More →

Sunday December 3, 2023 4:00pm - 4:45pm PST
W326

Content

4:00pm PST

Transforming Retail and Hospitality: Exploring Self-Service Trends and Interactive Technologies

In retail and hospitality, several major trends are contributing to a continued rise in self-service: labor, efficiency, accuracy, and customer preference. This panel will explore some of the challenges being faced by the retail, restaurant and hospitality sectors and how interactive technologies are being used to solve these challenges and reimagine retail experiences. We’ll discuss customer journeys, apps vs. purpose-built kiosks, endless aisle, training, and integrating into the environment. Last, but not least, we’ll address UI and application integration.

Speakers

Edward Crowley

Associate Consultant, AAG Consulting Group, President & CEO, URway Holdings

Chris Martel

Director of Engineering, TSI Touch

A veteran of the custom display industry since 1999, Chris has designed and implemented display solutions ranging from pizza ordering terminals to missile defense systems, self-service retail kiosks to medical diagnostic displays. He is currently the Director of Engineering for... Read More →

Kristin Roubie

Director, Business Development, Elo Touch Solutions

Sunday December 3, 2023 4:00pm - 4:45pm PST
W311

Retail

5:00pm PST

Networking Reception (Open to All)

Sunday December 3, 2023 5:00pm - 6:00pm PST
LDI Circle Bar (West Hall 2)

Networking/Special Event

6:00pm PST

Sixteen:Nine Mixer

The digital signage publication Sixteen:Nine has been hosting a big industry networking event on the eve of the DSE trade show and conference for more than a decade. The focus, as always, is on creating a forum where people can gather and chat, renew old friendships and develop new business relationships. We start early, so that people do have time to meet with their colleagues or clients for dinner or drinks elsewhere.

Free event; ticket required; click here to register

Sunday December 3, 2023 6:00pm - 9:00pm PST
Hard Rock Cafe 3771 Las Vegas Blvd S #120, Las Vegas, NV 89109

Networking/Special Event

8:15pm PST

FlyOver Vegas Experience

Limited Capacity seats available

Buckle in for the ride of a lifetime. Feel the magic of flight through immersive, state-of-the-art technology that lets you dip, dive and glide over awe-inspiring landscapes, all without leaving The Strip. You’ve never felt a rush like FlyOver. Experience a Las Vegas ride like no other, located right next to Hard Rock Cafe on Las Vegas Boulevard.

Following the "flight," there will be a Q&A session with one of the creators involved in designing the experience.

Cost: $45, which can be purchased with your DSE registration.

Sunday December 3, 2023 8:15pm - 9:15pm PST
FlyOver Vegas 3771 Las Vegas Blvd. South, Suite 150, Las Vegas, NV 89109

Field Tour

9:00am PST

New Technology Breakfast: Digital Signage, Projection, Special FX

Monday December 4, 2023 9:00am - 10:00am PST
W232

Networking/Special Event

10:00am PST

DSE Exhibit Hall Open

Monday December 4, 2023 10:00am - 5:00pm PST
West Hall 1, Las Vegas Convention Center

Exhibit Hall

10:30am PST

Step into the Extraordinary: Unconventional Innovation in Immersive Environments

Calling all adventure-seekers, trailblazers, and creative mavericks! Join us for an engaging and thought-provoking keynote that delves into the realm of "doing things differently" in immersive environments. This keynote promises to reveal unique possibilities through a fresh perspective and ignite a spark of innovative brilliance. With an audacious blend of storytelling, creativity, and imaginative use of technology, we are challenging norms by ushering in a breathtaking revolution that celebrates the power of breaking free from the status quo! Geared towards immersive and themed entertainment enthusiasts, this keynote will explore innovative ways to refresh traditional approaches and elevate the guest experience through subverting onboarding, embracing organized fun in operations, and, above all, maintaining a delightfully weird atmosphere.

Speakers

Dale Sheehan

Executive Creative Director, Meow Wolf

Monday December 4, 2023 10:30am - 11:30am PST
Keynote Stage

Keynote

11:00am PST

LDI Exhibit Hall Open

The LDI exhibit hall is open to all DSE attendees. Learn more about LDI

Monday December 4, 2023 11:00am - 6:00pm PST
West Hall 2-3, Las Vegas Convention Center

LDI

11:30am PST

OOH Advertising Analytics With the Accuracy of Online and the Privacy of Print

Over the past 20 years, online advertising has set the bar high for analytics accuracy. Advertisers loved the analytics and paid high CPMs in exchange. Today, comparable audience measurement is available for OOH advertising, giving advertisers the confidence that they are getting what they pay for.

Learn how companies like JCDecaux measure ad impressions to maximize their revenue, and see how they protect consumer privacy, consistent with GDPR requirements.

Executives from BlueZoo will discuss a case study about its customer, JCDecaux Cityscape, for commercial signage in Hong Kong that tracks the impact of Covid, government policy, and national holidays on pedestrian traffic in Kowloon and on Hong Kong island.

Session sponsored by BlueZoo

Speakers

Bill Evans

CEO, BlueZoo

Fred Renard

SVP Worldwide Sales, BlueZoo

Monday December 4, 2023 11:30am - 11:50am PST
Keynote Stage

DOOH

Subject Measurement

12:00pm PST

Lunch Roundtable Discussions (Open to Full Conference Attendees)

Join your colleagues for lunch and thoughtful networking. Table topics:

Content
Digital Out-of-Home (DOOH)
Education (schools/universities)
Hospitality
Immersive Experience
IT/Systems Integration
Retail.

Monday December 4, 2023 12:00pm - 1:15pm PST
DSE Hospitality Area (West Hall 1)

Networking/Special Event

12:30pm PST

Digitizing the Journey - From Planning to Measurement

Explore the pervasive role of digital signage in today's consumer journey, spanning diverse environments such as shopping malls, retail stores, restaurants, airports and urban landscapes. In this session, we will delve into several applications on how the integration of location intelligence shapes content strategies, insights into optimal placement and a comprehensive understanding of the consumer journey.

Session sponsored by Placer.ai

Speakers

Dan Hight

VP, Channel Partnerships, Placer.ai

Dan is Vice President, Channel Partnerships at Placer.ai, where he spearheads partnerships with reselling companies providing services and solutions to small- and medium-sized business (SMBs). He is also leading the company's efforts with the out-of-home (OOH) industry to leverage... Read More →

Monday December 4, 2023 12:30pm - 12:50pm PST
Keynote Stage

Retail

Subject Data, AI

1:00pm PST

Beyond CMS: Entering the Era of Cloud Solutions for Digital Signage Devices

In a time where immediacy and adaptability are not just valued but required, cloud technology emerges beyond Content Management Systems as a powerful force for device-level manageability and proactive support. While streamlining content creation, management, and distribution are fundamental to the effective and efficient operation of a digital signage network, every action requires a fine-tuned device for optimal functionality.

Integrating cloud-based solutions into devices fundamentally enhances not only device monitoring and management, but also how manufacturers, dealers and integrators interact, operate, and drive increasing revenue in an interconnected market. Join us to explore the critical role of this technology in empowering channel partners, streamlining transactions and facilitating device management to provide end-users with experiences that only get better from day one.

Key Takeaways:

Gain a competitive edge and boost sales through cloud-based solutions
Leveraging license entitlement, feature enablement, AI, and firmware updates
Enhancing remote support and device control capabilities
Empowering dealers and integrators with advanced cloud-based tools
Discover the fastest route to cloudify your devices

Session sponsored by Xyte

Speakers

Andrew Gross

VP of Sales, Xyte

Andrew is a mastermind in the realm of B2B sales and marketing strategies. Andrew has orchestrated record-breaking growth for Xyte's global sales by achieving a 10-fold sales increase in just his inaugural year at the company. Before Xyte, he was a key player at Crestron Electronics... Read More →

Monday December 4, 2023 1:00pm - 1:20pm PST
Keynote Stage

Technology

1:30pm PST

Turning AI Mystery Into AI Strategy

AI (artificial intelligence) is being used in AV and digital signage devices such as screens and cameras, in content management software platforms, and in control and monitoring applications. It’s being tapped to modify the specs or performance of those devices or software platforms, either for workflow efficiencies or to have content respond to real time data input and/or changing contextual cues. We’ve all read and heard speculation about where all this is heading. As a senior sales engineer at a major AV equipment provider, my goal is not to come up with yet more wish lists for AI. Almost on a daily basis, AV integrators in the field ask me: how do you make AI part of your initial conversations with your customers and potential customers, educate them about choices, and give them a clearer pathway to better AV ecosystems? In this session, I will share some of these learnings and hopefully help you approach AI with your customers and cut through both the mystery and the hype.

Session sponsored by Sony Electronics

Speakers

Kianna Pompa

Senior Sales Support Engineer, Sony Electronics

Monday December 4, 2023 1:30pm - 1:50pm PST
Keynote Stage

Technology

Subject AI

2:00pm PST

Enhancing Programmatic DOOH Advertising: The Role of Inventory Quality

As programmatic DOOH advertising experiences exponential growth, advertisers must ensure that their ads deliver on their expected value. In this engaging session, we’ll explore the impact of Vistar Media's latest initiative, Vistar Verify, on the out-of-home industry, while delving into how we’re assessing DOOH screen quality and recognizing the media owners with top-notch, brand-safe networks. Vistar Verify is our program to ensure the programmatic marketplace maintains the highest standards of inventory quality, which we believe is essential for building a trust-based ecosystem and growing marketing investment in the channel.

Session sponsored by Vistar Media

Speakers

Matt Fitzgerald

Director Supply, Canada, Vistar Media

Monday December 4, 2023 2:00pm - 2:20pm PST
Keynote Stage

DOOH

2:00pm PST

Introductory Show Floor Tour - Led by DSF

Join DSF as we go through a journey of a digital signage system by visiting various exhibitors who provide content, content management, design services, measurement, analytics, display hardware, connectivity, and mounting and installation solutions. We will introduce you to industry professionals who are committed to educating integrators, brands, networks and end users.

Tour led by DSF Board Member Beth Warren of Creative Realities.

Monday December 4, 2023 2:00pm - 2:45pm PST
Booth 833

Exhibit Hall

2:30pm PST

Behind the Scenes: How Theme Parks and Stadiums are Utilizing Digital to Drive Revenue

Rick Mills, Lee Summers and Paul Jankauskas lean in and reveal how CRI's key clients are utilizing their digital signage networks in ways that help monetize their digital assets and capturing the attention of younger audiences like Gen Z for increased sponsorship opportunities - and new tools and resources that help financing and funding within closer reach. This experienced trio will share their insights, perspective, and tactics that will set anyone in digital signage on the right track to help justify the expense by speaking the language of the end user.

Session sponsored by Creative Realities

Moderators

David Drain

Director, Event Programs, Digital Signage Experience

Speakers

Paul Jankauskas

Executive Vice President, Media & Ad Tech, Creative Realities, Inc.

Rick Mills

CEO, Creative Realities Inc.

Lee Summers

President, Sports & Entertainment, Creative Realities Inc.

Monday December 4, 2023 2:30pm - 2:50pm PST
Keynote Stage

DOOH

Subject Live Events

3:00pm PST

Rapid Prototyping: Accelerating New Product Development

Join Daniel Black, Glass-Media's Founder & Chief Executive Officer for an engaging session that explores the dynamic world of rapid prototyping as it pertains to the digital signage industry. Discover how his innovative approach is revolutionizing the way new products are developed and brought to market faster than ever before. Daniel will share insights, best practices, and real-world case studies, highlighting how rapid prototyping is driving creativity, efficiency, and competitiveness in this rapidly evolving sector. Don't miss this opportunity to gain a competitive edge and stay at the forefront of digital signage innovation.

Session sponsored by Glass-Media

Speakers

Daniel Black

Founder and CEO, Glass-Media

Daniel, a native of Silicon Valley, is widely recognized as an entrepreneurial trailblazer, having boldly transitioned from the Bay Area to Dallas, Texas, to pursue his business ventures. Upon establishing his presence in Texas, Daniel swiftly immersed himself in the vibrant startup... Read More →

Monday December 4, 2023 3:00pm - 3:20pm PST
Keynote Stage

Technology

3:30pm PST

Mission Critical Digital Signage: Redefining Integrators’ Role

The digital signage solutions that integrators offer have never been more in demand. The integrators attending DSE provide solutions across every vertical market that facilitate vital communication and safety for their clients’ employees, customers and students. Meanwhile, the digital signage solutions that integrators install increasingly live on the network and customers can’t afford not to have them work consistently and reliably. This means that today’s integrators need to offer managed services and they must be qualified to work in an IP endpoint environment. Are you ready? Here’s the caveat: There’s no choice because the industry is moving in this direction with or without you. This session lays out the mission-critical challenges and opportunities that lie before integrators.

Moderators

Tom LeBlanc

Executive Director, NSCA

Tom LeBlanc, NSCA's Executive Director, has supported the integration market since 2003. As editorial director of Commercial Integrator from 2010 to 2019 and in various roles at CE Pro before that, he specialized in developing content to help integration companies improve their businesses... Read More →

Speakers

Matthew Chitwood

Principal, PIVIUM

Darryl Kuder

President, Red Dot Digital Media

Monday December 4, 2023 3:30pm - 4:15pm PST
Keynote Stage

Strategy

Subject Integration

4:30pm PST

Level Up Your Digital Signage: The power of TikTok to draw attention to your brand messaging

The discussion will focus on the importance of creating a curated customer experience utilizing engaging content and digital signage for brick-and-mortar businesses.

Session sponsored by Loop Media

Speakers

Bob Gruters

Chief Revenue Officer, Loop Media

Bob is a seasoned sales and marketing executive with over 25 years of experience in tech and marketing. He has held key leadership positions that span television, digital, print and OOH media. His diverse work experiences include time at Sony, Viacom, Univision, Revolt, Facebook... Read More →

Royal Nasager

VP of Marketing, St. Louis Franchise Ltd.

Unpublished author and self-described "nice guy," Royal Nasager is a marketing innovator responsible for leading celebrated transformations for some of Canada’s best-known brands. The Toronto native has a family, including a mother, a father, and a nephew, also named Royal. He is... Read More →

Monday December 4, 2023 4:30pm - 4:50pm PST
Keynote Stage

Content

5:00pm PST

Networking Reception (Open to All)

Monday December 4, 2023 5:00pm - 5:30pm PST
Keynote Stage

Networking/Special Event

5:30pm PST

DSE Awards Ceremony (DIZZIES) - Open to All

Join us as we announce the winners of the 2023 DIZZIE Awards, which recognize and celebrate visionaries from around the world whose digital signage installations and campaigns challenge existing standards and drive the industry forward. This year, we're introducing three new award categories: A Sustainable Solution Award and two Individual Awards: Trailblazer and Emerging Talent.

Sponsored by Creative Realities

Monday December 4, 2023 5:30pm - 6:00pm PST
Keynote Stage

Networking/Special Event

6:15pm PST

Sky Elements Drone Show

In partnership with Sky Elements, SPH Engineering will host a breathtaking Drone Show, showcasing the outstanding achievements of the 4th International Drone Show Competition.

Monday December 4, 2023 6:15pm - 6:30pm PST
Diamond Parking Lot (outside West Hall)

Networking/Special Event

7:00pm PST

XUSC: Santa's Night Out

Formed in 2018 the EXPERIENCE UNITED SOCIAL CLUB is a gathering of AV, brand experience, marketing and design professionals getting together to share laughs, celebrate the industry, discuss emerging trends and network in an environment that is conducive to the experiences we all seek to create. Each event is carefully curated, from the venue to the food down to the pint (or cocktail)… for us it’s all about the experience!

About BrewDog, this year's venue: Welcome to two floors of craft beer paradise. Our Las Vegas rooftop bar, situated in the heart of the Strip with the best views of Las Vegas boulevard. You’ve got to go big in Vegas and we’ve done exactly that with 30 taps of incredible craft beer, including exclusive brews from the on-site microbrewery and a rotating line-up of top American guest breweries. The food menu has been taken to new Vegas heights with signature dishes from lobster mac’n’ cheese to wagyu beef burgers and more. Our two floors of craft beer paradise can be found opposite the Park MGM and just minutes from New York New York, Hard Rock Cafe and Eataly.

Free event; ticket required; register here.

Monday December 4, 2023 7:00pm - 10:00pm PST
BrewDog 3767 Las Vegas Blvd S, Las Vegas, NV 89109

Networking/Special Event

10:00am PST

LDI Exhibit Hall Open

The LDI exhibit hall is open to all DSE attendees. Learn more about LDI

Tuesday December 5, 2023 10:00am - 3:00pm PST
West Hall 2-3, Las Vegas Convention Center

LDI

10:00am PST

DSE Exhibit Hall Open

Tuesday December 5, 2023 10:00am - 4:00pm PST
West Hall 1, Las Vegas Convention Center

Exhibit Hall

10:30am PST

Media and Entertainment Convergence: Experience is the Future

It seems like everywhere you look the longstanding barriers between technology practice areas are being blurred in favor of creating new options for creative looks and bringing new efficiencies to production workflows. These evolutions are putting new tools in the hands of directors, cinematographers, and producers, and ultimately elevating the viewer experience – while at the same time helping to maintain pace with the growing appetite for professionally produced content and shrinking production timelines.

With these changes, new products and solutions are required to maintain established workflows and fill gaps in knowledge and experience. During this presentation, Sony will highlight two areas of convergence: cinematic live production and on-set virtual production, and share how we are supporting creators through tools that will support their vision.

Session sponsored by Sony Electronics.

Speakers

Jason Metcalfe

Sr. Solutions Sales Engineer for Cinematic Production, Sony Electronics

Tuesday December 5, 2023 10:30am - 10:50am PST
Keynote Stage

Technology

11:00am PST

A Scaling Point of View for Digital Display & Kiosk

Speakers

Paul Lundberg

Co-Founder and Chief Technology Officer, Skykit

Tuesday December 5, 2023 11:00am - 11:20am PST
Keynote Stage

11:00am PST

Leveraging Data-Driven Strategies for Successful Digital Signage in Retail

See through the eyes of customers. This real-life case study on digital signage for a grocery retailer highlights the importance of data-driven approaches to build a successful business. By incorporating insights from eye-tracking glasses, sales modeling, exit interviews, A/B testing and strategy workshops, we were able to build a solid business case. Learn how to find the best locations and placements as well as which contribution margin is needed in order to achieve a positive ROI for a digital signage rollout.

Speakers

Jørn Olsen

Head of Marketing & Analytics, ZetaDisplay

Jørn possesses over two decades of experience in diverse marketing and analytics roles. He is a proponent of utilizing evidence-based methodologies in marketing and marketing tools, prioritizing empirical evidence over beliefs. Jørn has spearheaded multiple ROI and ROO projects... Read More →

Tuesday December 5, 2023 11:00am - 11:20am PST
W316

Retail

11:30am PST

Enhancing Customer Experiences with Smarter Technology Investments

Session sponsored by Lenovo

Speakers

Filipe Ho

Global Strategic Partnerships Lead, Google

Johanny A-Payero

Director, Global B2B Advanced Solutions Marketing & Strategy, Lenovo

Johanny A-Payero is the Director of the Global B2B Advanced Solutions Marketing organization at Lenovo for the Commercial Intelligent Devices Group. She has been leading technical and solutions marketing teams at Lenovo for over 12 years. Johanny markets to companies developing purpose-built... Read More →

Tuesday December 5, 2023 11:30am - 11:50am PST
Keynote Stage

Technology

12:00pm PST

Lunch Session - Empowering Women in Digital Signage: Best Career Advice I’ve Ever Received

Join the Women of Digital Signage and #WAVIT for an inspiring and informative panel discussion designed exclusively for women in the dynamic world of the digital signage industry. In our class titled, "Best Career Advice I’ve Ever Received," we will bring together accomplished women leaders and experts from the field to share their invaluable insights, experiences, and the best career advice that has propelled them to success.

Our distinguished panelists will engage in an interactive discussion, sharing their personal journeys and the career advice that has been instrumental in their success. Topics will include:

Navigating the digital signage industry as a woman.
Overcoming challenges and stereotypes.
Building a strong professional network.
Achieving work-life balance.
Staying motivated and adaptable in a rapidly evolving industry.

An opportunity for participants to ask questions and seek advice directly from our panelists.

Key takeaways:
Our panelists are accomplished leaders in the digital signage industry, and their diverse backgrounds and experiences promise to provide attendees with a wealth of knowledge and inspiration. Whether you are a seasoned professional or just starting your career in digital signage, this panel discussion will offer valuable insights and guidance to help you thrive in this exciting field.

This interactive panel discussion will feature panelists from all aspects of the digital signage industry with tips to bolster your career. They will share their stories, as well as spur conversations with attendees to create a dialog and break the ice for networking opportunities.

Join us for an empowering and enlightening session as we celebrate the achievements of women in the digital signage industry and explore the best career advice that can propel you toward your own success. Register today and be a part of this enriching experience!

WAVIT is an organization created by and for women in the AV/IT industries. Our goal is to provide a network that supports and empowers women in the AV and IT industries, through education, representation, and inclusion.

This is a ticketed event that can be added to registration. Cost: $75.

Moderators

Susan Wilhite

Senior Director Business Development, Bluefin International

Speakers

Meghan Athavale

CEO, LUMOplay

Lex Evans

CX Designer, University of Southern California

Michelle Montazeri

Director, Digital Signage, Legrand AV

Nicole Richardson

Creative Services Project Manager, EGADS

Tuesday December 5, 2023 12:00pm - 1:00pm PST
Keynote Stage

Networking/Special Event

2:00pm PST

Experiential DOOH

The opportunity with converging marketing channels, and how ChargerGoGo is solving the opportunity of providing experiential & digital advertising at the scale of out-of-home.

Session sponsored by ChargerGoGo

Speakers

Matt Zeiger

CMO, ChargerGoGo

Tuesday December 5, 2023 2:00pm - 2:20pm PST
Keynote Stage

DOOH

2:00pm PST

Emerging Technologies Show Floor Tour - Led by DSF

Join fellow veterans of the practice of digital signage as you see new or emerging technology in the areas of connectivity, content management, interactivity, measurement, AI, and displays. This curated tour will include time with executive and technical experts on these technologies and how they are being implemented in real business scenarios.

Tour led by DSF Board Member Jonathan Brawn.

Tuesday December 5, 2023 2:00pm - 2:45pm PST
Booth 833

Exhibit Hall