This presentation covers the synergy between AI, sensors, and digital signage to enhance the customer experience. We’ll discuss AI's role in analyzing sensor data and extracting insights like foot traffic and demographics to make informed marketing decisions. The combination of digital signage and sensor data can create a personalized customer experience, with examples of successful implementations shown. Next, we’ll look to the future of this technology, including AI-powered chatbots and content creation, highlighting benefits such as heightened customer engagement, better marketing choices, and overall improved customer satisfaction.

AI can play a pivotal role in content creation in the digital signage industry, and we’ll share three common creation categories for creative professionals and explore the AI-enabled applications that can enhance your work. Topics addressed include copywriting (including headlines, trivia, CTAs, and summarization), visual assets (such as image and video generation and manipulation), and design (including layout, animation, and code). Finally, we’ll address the practical usability of AI in content creation, discussing factors like cost and fair use, while offering brief insights into current legal issues.