Modern digital display installations are all about experiences and WOW-factor content. Whether it's a corporate office, a retail location or a public facing display, creating memorable moments on digital displays can help businesses and organizations stand out and leave a lasting impression on viewers. Content is finally king, rather than an afterthought and creating well-thought-out content strategies is paramount to the overall success of your project.

This shift in focus has led to a debate about the intent of digital display content: should it prioritize art and experiences or should it remain focused on delivering data-driven information? The truth is, there is no one-size-fits-all answer. The key is to strike a balance between the two.