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Sunday, December 3 • 11:45am - 12:30pm
What is the Intent of Your Content? Balancing art and information to deliver powerful visual experiences

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Modern digital display installations are all about experiences and WOW-factor content. Whether it's a corporate office, a retail location or a public facing display, creating memorable moments on digital displays can help businesses and organizations stand out and leave a lasting impression on viewers. Content is finally king, rather than an afterthought and creating well-thought-out content strategies is paramount to the overall success of your project.

This shift in focus has led to a debate about the intent of digital display content: should it prioritize art and experiences or should it remain focused on delivering data-driven information? The truth is, there is no one-size-fits-all answer. The key is to strike a balance between the two.

avatar for Jake Berg

Jake Berg

Business Development Manager, Render Impact by SPI
Jake Berg, Director of Business Development at Render Impact, brings a wealth of experience in the world of high impact content for video walls and unique digital displays. He oversees projects ranging from anamorphic illusions to forced perspectives and CGI nature scenes to 3D animated... Read More →
avatar for Justin Lachovsky

Justin Lachovsky

Director, Sales & Marketing, Telecine Multimedia
From corporate communications to large scale video walls, Justin understands the importance, and placement, of targeted messaging across different mediums.With a background in the services industry, Justin achieves the best results, working with the most suitable team for any given... Read More →
avatar for Todd Rickenbach

Todd Rickenbach

General Manager, Render Impact by SPI

Sunday December 3, 2023 11:45am - 12:30pm PST