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Sunday, December 3 • 2:15pm - 3:00pm
Creating Sensory Filled Brand Experiences

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This session explores the importance of immersing visitors in sensory filled brand experiences that elevate architectural environments across industry verticals. From flagship retail to workplaces, experiential pop-ups, and across mixed realities, the way we deliver engagement has dramatically changed. Regardless of where end users are in their brand journey, opportunities to maximize storytelling and stimulate the senses must be considered. Get a behind the scenes look into the strategy and creative that is shaping the next experience design now.

Speakers
avatar for Marcos Terenzio

Marcos Terenzio

Senior Director, Digital Experience | Creative & Strategy Lead, IA Interior Architects


Sunday December 3, 2023 2:15pm - 3:00pm PST
W326

Attendees (1)